Jamie Kern Lima image from 2024.
Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor and media personality. She is recognized as the co-founder of IT Cosmetics and the first female chief executive officer of a L'Oréal brand in the company's history. In 2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017.
Business career[]
In 2008, Kern Lima co-founded IT Cosmetics after having difficulties with makeup products due to rosacea and hyperpigmentation. The business struggled over the following years as beauty retailers rejected her products. Kern Lima was featured on a 10-minute QVC segment in which she wiped her makeup off, revealing her bare face to illustrate the use of IT Cosmetics concealers. All products sold out by the end of the segment. By 2015, the company had more than $182 million in net sales. She appeared in more than 1,000 live QVC shows, where IT Cosmetics became the largest beauty brand on QVC's network. It was acquired by L'Oréal for $1.2 billion in 2016. Kern Lima remained with the company upon the acquisition and was the first female chief executive officer of a L'Oréal brand. In August 2019, Kern Lima announced on Instagram that she would be leaving the company. Kern Lima has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017 and the third youngest on the list behind Taylor Swift and Beyoncé.
Jamie Kern Lima image from 2021.
Personal life[]
Kern Lima resides in Los Angeles, California. She is married to Paulo Lima and has two children.